Tips For Web Success With Internet Very New 2021
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(1) The Internet is a new medium.
At least it is compared to the pressure. A website is a waste if it just has to re-hash something easy to print. The website doesn't have to be just an online brochure. Establish functions that use the Internet as a communication medium. Filter information for them. Provide a search function. Provide interactivity with features like forums, quizzes, and tools. Web visitors love to interact.
(2) Treat customer time as valuable.
When a person visits your website, you have their attention for that time. You either have to use it or you will lose it - quickly. Most visitors have short attention spans, which is what it takes to make your website homepage grab their attention and deliver what they're looking for right away. It's like going to a restaurant. If you walk in and just stand there and nobody comes to greet you, you might be wondering what happens. But if the hostess greets you immediately and shows you to a table, you'll be there for a while and eat. The same analogy applies to websites. Don't overcomplicate your website homepage. For best results, make it clear where to click to find what you need.
(3) Design the website for customers, not the company.
Your website needs to meet the needs of the customers, not the needs of the company. So don't post any content that isn't useful to the site's customer. And avoid overly flattering marketing hype surrounding the company. It inflates the company's ego more than it helps your customers.
(4) Include the visitor.
Engage the visitor and make them feel like valuable contributors. Actively solicit feedback and suggestions. Ask your visitors to communicate and respond quickly. When you receive this notification, record their email address. That way, you can communicate with them long after they've moved on and you've forgotten.
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(5) Keep it up to date.
You need to have content on your website that is current and relevant to the customer's life. Posting month-long news is not interesting. It's not interesting to post dry product information that never changes. Yes, you need product information and other information on your website that won't change significantly. However, you can also post more recent content. For example, you can publish content about how your products can be used in certain life situations. Provide tips and techniques - things that are immediately applicable and solve a problem.
(6) Pay attention to the shape/design.
Some websites just overdo it with eye candy. Large graphics just for the sake of graphics often impress the website designer more than the visitor. Don't use graphics that are large and useless. Keep in mind that some visitors may still access your website through dial-up. Your site needs to load quickly for all users. A slow website makes your users go fast. Also, pay attention to the graphic and design size. Many web designers work with relatively large screen resolutions and sometimes forget that while a graphic may look good to you, it will appear enormous to someone with a smaller resolution. On the other hand, you shouldn't make the graphics too light. A website that is poorly designed and uses the standard font and no color is not very aesthetic. Every web visitor, admitting it or not, judges your business based on your website, unless they have something else to do. A well-designed website conveys professionalism. Poor design makes the website seem like an afterthought.
(7) Promote.
If a visitor communicates with you via email, the best way to do this is to use a web form. Not only does this prevent your email address from being captured by spammers, but it also allows you to ask your customers for their email addresses and save that address for later use. Use the "push/pull" marketing strategy. A visitor who comes to your website is the center of attraction, but later you want to send content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Advertising makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it.
(8) Do not work in a cocoon.
The internet is a medium shared by millions. Don't work as if you were a stand-alone island when setting up your website. Get out there and stay up to date on what's happening on other websites related to your own. Participate in forums. Post links to other websites and requests a link in return. Form partnerships with their websites when appropriate. When it comes to communication, people like personal contacts. Hiding behind general email addresses like "Sales" and "Information" is fine as long as there is a way to reach you directly via email as well. A company page that allows emails to be sent directly to management is good. Think how much you hate calling a company and getting stuck on their phone system. Sometimes you just want to talk to someone. Give this skill to your visitors.
(9) Plan to attract repeated traffic.
Use newsletters, outbound emails, contests, forums, clubs, and auctions - anything that will get users returning to your website. When you post links to other websites, don't just send your visitors to another location. You can never go back. Provide them with an exit page. Give them a popup when they try to leave your website. Or at least open external links in a new window.
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(10) Track your visitors
Pay attention to your website's statistics and act accordingly. What do people read? How do they find you Do they just come and go straight from your homepage? How long have they been on your website? Come back? This data is extremely valuable in fine-tuning your website based on customer needs and wants. Remember, a webmaster's biggest mistake is making the website the way YOU want it to be. A successful website is designed with the audience in mind so as not to impress the website owner.
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